Lacoste Logo - In the 1970-80s IZOD got together with Lacoste and designed the embroidered Lacoste right-facing  “crocodile” logo on the left breast of a line of clothing that became perhaps the most recognizable apparel logo of the era. Initially, the Lacoste polo shirts were introduced in 1933 by André Gillier, the owner and chairman of the largest French hosiery company at that time, who set up a company to mass produce a shirt embroidered with a logo that the tennis champion (René Lacoste-1905-96) had created for his personal use on the tennis courts. The white, short-sleeve polo shirts made exclusively of French cotton pique revolutionized fashion and soon replaced the long-sleeved stiff, starchy Oxford shirts traditionally worn by players up to that time. The crocodile logo itself was born in 1926 as the result of a bet in which Rene Lacoste won a crocodile skin suit case, for winning a tennis match.